definitions

Bandwidth ”A measure of data flow rate in digital networks typically in bits per second ” wiktionary.org
This involves the amount of traffic expected on a particular website including the the complexity and imagery optimization.

Content Pages (all other pages outside of home page)
All of the pages (besides the home page) usually have a similar look as each other. This applies to E-commerce websites (which sell a product/service) and online brochure websites (that only provide information such as mission statements, hours of operation, etc. where no back-end programming is necessary.) This is a per page fee. It's best to keep each page a "reasonable" height and length to prevent unnecessary scrolling. For example, contact information should be its own page, mission statement its own page. It's best not to include unrelated information on one page just to save money— it looks unprofessional. Pricing will depend on the complexity and quantity of pages, photo manipulation and length of page for text formatting. Interactive forms are extra.

Domain Name “A name owned by a person or organization and consisting of an alphabetical or alphanumeric sequence followed by a suffix indicating the top-level domain: used as an Internet address to identify the location of particular Web pages.” dictionary.com
You must “rent” the available domain name for your website usage. The fees are paid to a registrar for any increment of 1 year up to 10 years usage. It is recommended to register derivatives of your company name, as well as the actual name. This alleviates misspelling (singular or plural) on the users behalf and prevents competition from registering a similar name and getting your business. All new domain services done through Sheila Wyatt are handled by StartWithADomain.com. Their fees are currently $9.95 per name per year.

E-commerce Websites “Commercial activity conducted via the Internet.” wiktionary.org
A website that directly sells a product and/or service and will include some type of form for customer information such as name, address, etc. and/or credit card processing. E-commerce sites involve front-end (design) and coordinating back-end programming (CGI, PHP, etc.) in order to capture the info that your customer provides. This type of website must be made “Secure” for private information such as credit cards. Security involves encrypting or scrambling information so hackers cannot steal it from your business. Pricing will depend upon the complexity of the site. You will also need to set up a credit card processing company. PayPal is a common method of accepting credit cards.

Flash
Flash "movies" are often the moving elements that you view, even when you are not clicking on anything. Sometimes they are home pages that have a button that says "Skip Intro" to allow users who have seen the movie to not have to view it again and again. Pricing will depend upon the complexity and length of the Flash movie.

Graphic Design / Print Design
Any marketing item that can be professionally printed. This artwork is created and/or designed in “High Resolution” 300 dots per inch for offset- or digital- printing.

Logo
Stationery — Business Card, Letterhead and Envelope
Collateral and Annual Reports
Brochures & Folders & Newsletters
Product Packaging
Book Jackets
Catalogs & Direct Mail
Magazine & Newspaper Ads
CD/DVD Sleeves, Inserts and Stomps
Billboard, Posters, Signage and Outdoor Banners
Menus & Calendars

HTML “An abbreviation for Hypertext Markup Language. This is the basic format for language that is used to construct the World Wide Web.” dictionary.com

High Resolution Logo Graphics (Printed Materials or Web Graphics)
Printed graphics are a “High Resolution” version (300 dpi). This version CAN SAFELY be modified to create a Web Logo. Traditional printing purposes require this higher resolution in order to not look bitmapped or jagged along the edges. Smooth edges on artwork is essential for a professional quality look.

Home Page “The initial page of a site on the World Wide Web.” dictionary.com

Hosting (or just Hosting) “Providing, running and maintaining a computer system on someone's behalf; especially a website.” wiktionary.org
A means of making a website accessible to the public via the internet from computers having internet access. It is a "rented" storage place for your website documents, programming and artwork on a public server that can handle a lot of bandwidth. All new hosting services done through Sheila Wyatt are handled by StartWithADomain.com. Their fees are currently as little as $119.40 per year.

Interactive Form
This is a means of obtaining information via consumers’ feedback. Forms can be subscription sign ups, order forms, etc. The number of “fields” or blanks that a person must fill out determines the pricing, as well as, the type of back-end programming needed for the particular type of form. Forms can be used with or without an E-commerce site, but often have a database which is back-end programming to correlate. For example, you might not be selling a widget online, but you do want to capture the information of your unique visitors who register or log in for more information. That information that they fill into the form can then be sent to you via email or go directly into a database but must have backend programming to function properly. The fee depends upon the length and complexity of programming needed.

Low Resolution Graphics (Web Only)
Web graphics are a “Low-Resolution” (72 dots per inch). Web versions of graphics should NOT be used for professional printing purposes. It will be of poor quality! This low resolution version should only be used for websites: ALL monitors display at a low resolution. When it is correctly “optimized,” it will download very quickly and save frustration on the web user with slow download time. Optimizing involves several things including deleting the colors that are actually not used in the image or graphic in order to reduce the file size and is done through professional software such as Adobe Photoshop CS or Fireworks. Examples of web graphics suffix are .GIF, .JPG. and .PNG.

Online Brochure Websites
A website that provides information to the user regarding your company, such as mission statement, hours of operation, and photos. It can promote and market a product or service, but it doesn't sell directly over the internet so it doesn't need the back-end programming which makes it a more affordable option for start-up companies and non-profit organizations.

Photo Manipulation (Photoshop work)
Including touch up, re-sizing and color adjustments. Per hour fee depends on complexing and the amount of work needed

Scanning
Flatbed or drum scanning services for either printed pieces or website usage. Please communicate upfront the desired finish size, color or black & white, flatbed or drum scan. Web (72 dpi) / Print (300 dpi).